Whether you've just had highlights, you maintain naturally light hair, or you're embracing grey, brassiness can appear quickly — especially in hard water areas across the UK. The good news? Toning at home is easier than ever with the right products.
Why Does Hair Go Brassy?
Sunlight breaks down cool pigments faster than warm ones, revealing yellow tones underneath.
Mineral deposits from UK tap water oxidise colour — especially in the South and Midlands.
Frequent use of straighteners and dryers accelerates colour fade significantly.
All colour fades over time — warm brassy tones are what remains once cool pigments go first.
Our Top Toning Picks
Purple-toning formula with Pro Vitamin B5 that neutralises brassiness while protecting colour. Available in 50ml, 250ml and 950ml.
Shop BLONDE
Combines toning with deep conditioning. Glycerin and Pro Vitamin B5 for long-lasting colour protection alongside violet-pigment toning.
Shop BLONDE Conditioner
The REF Colour Preserve System alongside violet pigments tones and protects. For blonde, silver and grey hair at level 8+. Available in 100ml, 285ml and 1000ml.
Shop Cool Silver
Enriched with blueberry oil and violet pigments that strengthen while toning. Use after Cool Silver Shampoo for best results.
Shop Cool Silver ConditionerHow to Get the Best Results
- Leave purple shampoo on for 3–5 minutes before rinsing for a stronger toning effect
- Use 1–3 times per week — daily use can leave hair looking overly ashy or flat
- Always follow with a nourishing conditioner to restore moisture balance
- If hair looks too purple, use your regular shampoo on the next wash to balance
- In hard water areas, consider a shower head filter to reduce mineral build-up
For a more intense toning result, apply Cool Silver or BLONDE Conditioner to dry hair, leave for 10–15 minutes, then rinse. Much stronger than using it in the shower.
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